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GSP VP Elaine Scrima Named to Signs of the Times Advisory Board

Clearwater, Fla., February 22, 2018 – GSP, a leading provider of retail services, is proud to announce that VP Elaine Scrima has been named to the editorial advisory board for Signs of the Times. The organization is a go-to for graphics professionals worldwide looking for expert advice and inspiration regarding print industry and signage trends. One of Elaine’s first responsibilities as a board member was to judge the 2018 International Sign Contest, which has been a benchmark of excellence in sign fabricating for 40 years.

“I’m honored to serve with this group of esteemed industry colleagues and especially for the chance to unite with (SOTT’s Editor in Chief) Robin Donovan again,” said Elaine.

A veteran of GSP for more than 20 years, Elaine is also known for her many contributions to the print industry. She is one of the 12 founding members of the Women in Print Alliance for the Specialty Graphic Imaging Association (SGIA), where she serves with Robin Donovan. The Women In Print Alliance serves to strengthen, unite and provide resources to women working in the print industry. Elaine has been a featured speaker on the SGIA Expo’s “Production Dream Team” panel. In 2016, she was one of five recipients of the first-ever Women in Print Award, which Elaine described as “one of the highest compliments one can receive.” Elaine was also a top finalist for the Tampa Bay Business Journal’s Woman of The Year award.

“We’re proud of Elaine’s many successful accomplishments inside GSP and out,” said CEO Geoff Neuhoff. “Not only does she supervise and mentor 350+ associates across our three very busy production facilities, but she’s a great role model and colleague,” added Neuhoff.


Signs of the Times is the leading brand for comprehensive sign industry news, technical information and in-depth analysis since 1906. For more information, visit


Now celebrating 40 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.