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GSP Adds New High-Capacity, High-Precision Digital Cutters

Clearwater, Fla., January 25, 2018 – GSP, a leading provider of retail services, is proud to announce that it has added two new Zund G3 flatbed cutting and routing systems to help with increased production capability.

The installation of these new systems will bring GSP’s total number of cutting and routing systems to seven. “These new cutters will allow us to be even more creative to match our customers’ needs, while still retaining our quick-turn production efficiency,” said Vice President of Operations Elaine Scrima. “From intricate lettering and signage to floor graphics, 3D POP displays and tradeshow exhibits, our new cutting systems are high-precision machines that let us create the detailed work worthy of the great retail brands we serve. In addition to their large work surfaces, these high volume cutters adapt easily to a variety of materials: vinyl, cardboard, acrylic, foamcore, wood… there are endless possibilities,” she added.

“Zund also strives to be as eco-friendly as possible, which is as important to GSP as our leadership in print production quality. Their cutting systems are optimized with built-in vacuum generators to be energy efficient. That matters a lot in our multi-shift, high-volume operation,” Elaine said proudly.

To learn more about GSP’s print production abilities, please call 727-532-0647.


Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

Email:, Voice: 727-532-0647

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.