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GSP COO Kevin Farley to Speak at Outlook Conference

Clearwater, Fla., November 13, 2017 – GSP is proud to announce that COO Kevin Farley has been named an innovation forum speaker at the Outlook Leadership Conference, November 12 – 15 in Scottsdale, Arizona.
Farley will present valuable ideas to help c-stores simplify their in-store marketing campaigns on Wednesday the 15th. With different-sized stores, local tax ordinances and competitive regional pricing to accommodate, planning and executing a consistent marketing campaign can become a difficult task. Farley will show how to use the information in store profiles to overcome the hurdles.

“It’s an exciting time to be in retail, with both innovations and disruption challenges making news every week. Now, it’s more important than ever to really have a store-level understanding of what’s going on,” Farley said.

“That’s why having the ability to access real-time data about your stores makes sense. C-stores constantly seek ways to become more efficient, especially when distributing their sign kits. Data helps retailers get store-specific to reduce waste and be even more relevant to local shoppers,” he added.

AccuStore® is GSP’s proven store intelligence platform and app that has been helping c-stores improve execution, reduce expenses, streamline communication and accelerate growth for years. Its new, timesaving store scorecard feature was named a finalist for CSP Retailer Choice Best New Product of 2017.

To learn more about the Outlook Leadership Conference, visit


Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.