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Former Macy's VP Joins GSP As New Executive Creative Director

Clearwater, Fla., November 29, 2017 – GSP, a leading retail services provider, announced today that retail veteran Margaret Sotrop has joined its Design Services team. As the new Executive Creative Director, Margaret will oversee everything from campaign development to visual merchandising.

With a 25+ year career leading design, visual merchandising and photography teams, Margaret brings visually stunning shopper experiences to life for great brands. She comes to GSP at a fortuitous time – on the heels of GSP’s biggest year ever for store remodeling and reimaging projects. Margaret will further drive the company’s mission of being known as a one-stop shop for retail environments.

Margaret joins GSP from Kreber, an omni-channel retail marketing agency. As their VP Creative, she led a team of designers, photographers and stylists developing print, store display and e-com solutions. Margaret worked with many top retail clients including Bed Bath & Beyond, Scotts Lawn & Garden, Party City, and JoAnn Fabric and Craft Stores, among others.

Prior to Kreber, Margaret was the VP of Home and Storewide Creative at Macy’s, where she oversaw creative on a national level across print and online media. She built successful client merchandising strategies and vendor partnerships with Kate Spade as well as Macy’s private labels of Martha Stewart Living, Hotel Collection and INC, a millennial brand.

Margaret will report to Steven Cohen, Vice President of Creative Services, who has been steadily growing GSP’s Design Services offerings to help retailers stay competitive. Since his arrival in 2010, GSP has added a professional photography studio team specializing in foodservice and still life, and nurtured a concept design team that creates omni-channel campaigns, store remodeling projects, visual merchandising and more. During this time, GSP has also won 20 design awards for helping its retail clients improve the store experience.

“With her wealth of experience, Margaret is a wonderful addition to the expanding GSP Design Services team,” said Steven. “I’m confident she will strengthen our strategic capabilities even more with her fresh perspective on redefining retail environments.”


Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.