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GSP Acquires Digital Press, Rotary Cutter

HP Indigo & Insignia 7 cutter drive value for customers at lower costs

Clearwater, Fla., Aug. 14, 2023 – GSP announced today the company has acquired a Hewlett-Packard Indigo digital press and Insignia 7 rotary die cutter from Rollem. This digital offset platform, combined with a rotary cutter, presents GSP clients the opportunity for faster production of midsize to small graphics press runs, compared to the company’s array of large format presses. The new equipment is located at the GSP printing and fulfillment center in Lenexa, Kansas.

The combination of digital press and rotary cutter drives value for GSP customers with more efficient store specific fulfillment programs. The Indigo printer operates more efficiently and the output goes directly to the Insignia rotary die cutter for finishing, without intervention from workers.

“Integrating these machines provides a whole new range of production services for our POP and retail marketing customers,” said Matt Keith, executive vice president at GSP. “We’ll be able to provide shelf strips, wobblers and danglers at a lower cost than previously, without a reduction in quality, and with faster turnaround.”

GSP Acquires Digital Press, Rotary Cutter

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.