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‹ INSIGHTS  |  PRESS RELEASE

GSP Creates Smart and Stylish New Branding for 21 Kwik Trip Stop-N-Go Stores

Clearwater, Fla., Dec. 16, 2020 – GSP, a leading provider of retail services and solutions, has partnered with Kwik Trip to create new exterior branding elements for the convenience retailer’s recently acquired Stop-N-Go stores.

“GSP understands what strong brands are made of and how to design modern and timeless graphics and branding elements,” said Steven Cohen, GSP’s vice president of design services. “When Kwik Trip approached us looking for a new, updated, modernized look for its Stop-N-Go stores, we created the logo and graphics package that could be applied to the store’s canopies and exteriors,” explained Steven.

“We wanted to ensure that the new Stop-N-Go brand was contemporary, exciting and memorable,” said Kwik Trip Director of Marketing and Advertising Mark Meisner. “GSP knows how to evolve brands through all levels of the customer experience – we’re thrilled with the end results,” added Mark.

The new Stop-N-Go logo and color palette will affect 21 stores in southern Wisconsin and northern Illinois.

About GSP

Founded in 1978, GSP provides industry leading retail solutions that drive traffic, reduce costs and enhance customer experience. GSP delivers 100% stores-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. For more information, visit gspretail.com.

Email: marketing@gspretail.com

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.