GSP to Showcase Retail Tech Innovations at NACS

GSP to Showcase Retail Tech Innovations at NACS

GSP will highlight profile-based in-store marketing solutions powered by its AccuStore platform. Through detailed site profiles, GSP helps retailers deploy highly targeted, more effective campaigns—ensuring the right message reaches the right location every time, to increase sales.

GSP Rebrands 2 Pilot Stores for Dash In, 24 More Set for ’25

DASH IN REBRAND

‹ INSIGHTS  |  PRESS RELEASE GSP Rebrands 2 Pilot Stores for Dash In, 24 More Set for ’25 Value engineering reduces costs in décor, maintains brand experience Clearwater, Fla., July 30, 2025 – GSP announced today that it has completed a series of store remodeling projects for Dash In, the innovative convenience store chain serving customers […]

GSP’s AccuStore Now Integrated With Coupa Platform

‹ INSIGHTS  |  PRESS RELEASE GSP’s AccuStore Now Integrated With Coupa Platform Retail marketing automation platform implements APIs for interoperability CLEARWATER, Fla., Feb. 11, 2025 – AccuStore, a GSP company, announced today that the AccuStore Store Profiling and Retail Marketing Automation platform has released an integration with the Coupa business spend management (BSM) enterprise solution […]

GSP’s AccuStore Now Integrated With Workday Platform

AccuStore Now Integrated With Workday Platform

‹ INSIGHTS  |  PRESS RELEASE GSP’s AccuStore Now Integrated With Workday Platform Retail marketing platform leverages APIs across scalable ERP system CLEARWATER, Fla., Jan. 20, 2025 – AccuStore, a GSP company, announced today that the AccuStore Store Profiling and Retail Marketing Automation platform, has released an integration with the Workday enterprise solution software platform. This […]

RaceTrac Automates Tasks for Store-Specific Marketing

RaceTrac Automates Tasks for Store-Specific Marketing

‹ INSIGHTS  |  PRESS RELEASE RaceTrac Automates Tasks for Store-Specific Marketing AccuStore deployment supports in-store marketing efficiency in 580+ RaceTrac convenience stores CLEARWATER, Fla., Jan. 7, 2025 – AccuStore, a GSP company, announced today that RaceTrac, with over 580 retail locations, has successfully deployed store-profile based marketing guides which leverage automation for accuracy and timeliness […]

GSP’s AccuStore Reveals Audit and Survey Capabilities at NRF 2025

‹ INSIGHTS  |  PRESS RELEASE GSP’s AccuStore Reveals Audit and Survey Capabilities at NRF 2025 Booth to showcase Best-In-Class execution for targeting customer satisfaction CLEARWATER, Fla., Dec. 19, 2024 – AccuStore, a leading retail intelligence platform from GSP, will reveal the latest updates to the software and app. Focused on improved execution capabilities, store support […]

Weigel’s Places GSP’s Santa Mailbox in Stores for Holidays

‹ INSIGHTS  |  PRESS RELEASE Weigel’s Places GSP’s Santa Mailbox in Stores for Holidays Weigel’s Brings Holiday Cheer with GSP’s Mailbox & 12 Days of Christmas Loyalty Celebration CLEARWATER, Fla., Dec. 12, 2024 – Weigel’s and GSP have partnered to make the holidays even brighter with the launch of the “12 Days of Christmas” promotion […]

GSP Acquires High Volume Fabric Printers With Broad Color Range

GSP Acquires High Volume Fabric Printers With Broad Color Range

‹ INSIGHTS  |  PRESS RELEASE GSP Acquires High Volume Fabric Printers With Broad Color Range Leading edge equipment serves more clients with wider fabric selection CLEARWATER, Fla., Oct. 14, 2024 – GSP announced today that the company has acquired new dye sublimation printers for the company’s plant in Madison, WI. GSP customers will enjoy even […]

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.