Capitalizing on Your Convenience Store Car Wash
With annual revenue adding up to approximately $48 billion, the car wash industry is serious business, and with 65% of all car washes attached to gas stations, why not leverage this lucrative service?
Whether you already offer car washing or are considering adding this service to your existing gas station and convenience store location, here are some tips to help you increase your earning potential.
Extend and elevate your brand identity with graphics sure to capture your customers attention. Ensure graphics tie in your brand’s look and feel. Branding reassures your customers and lets patrons know they can expect the same level of top-notch service from your car wash that they receive inside your c-store or at the pump.
With nearly 60% of shoppers participating in loyalty programs via mobile apps, why not reward your car wash customers with fuel or food discounts or promote your car wash by including a discounted wash or free car wash upgrade with the purchase of fuel or food. Create a car wash club giving customers a free wash on their birthday or after 10 washes.
With COVID-19 still on the minds of many, convenience store or gas station car washes provide a less invasive and more hygienic experience. Customers are in control – no need to worry about an attendant touching the steering wheel, seats, and gear shift. What’s more, a c-store or gas station car wash is oftentimes the more affordable option compared to visiting a standalone car wash.
Use strong signage, point-of-purchase marketing, or visual displays to catch on-the-go customers. Signage can remind customers to hit the car wash on their way out or to take advantage of special offers or rewards. Make sure customers are aware of your car wash offers or loyalty programs at the pump, ATM, and other areas around the store.
5 Fast Facts About the Car Wash Industry
With more than 40 years of retail experience, GSP provides design, printing, and remodeling solutions to leading convenience store retailers such as Circle K, Huck’s, Kum & Go, and Pilot. Let us know how we can help with your retail marketing, retail environments, printing, promotions, and signage.