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CAPITALIZING ON YOUR CONVENIENCE CARWASH
September 10, 2020 by Ally Azzarelli – With annual revenue adding up to approximately $33 billion, the car wash industry is serious business, and with 65 % of all car washes attached to gas stations, why not leverage this lucrative service?
Whether you already offer car washing or are considering adding this service to your existing gas station and convenience store location, here are some tips to help you increase your earning potential.
Enhance Your Brand
Extend and elevate your brand identity with graphics sure to capture your customers’ attention. Ensure graphics tie in your brand’s look and feel. Branding reassures your customers and lets patrons know they can expect the same level of top-notch service from your car wash that they receive inside your c-store or at the pump.
Leverage Loyalty Offers
With nearly 60% of shoppers participating in loyalty programs via mobile apps, why not reward your car wash customers with fuel or food discounts or promote your car wash by including a discounted wash or free car wash upgrade with the purchase of fuel or food. Create a car wash club giving customers a free wash on their birthday or after 10 washes.
Create Eye-Catching Signage
Use strong signage, point-of-purchase marketing, or visual displays to catch on-the-go customers. Signage can remind customers to use the car wash on their way out or to take advantage of special offers or rewards. Make sure customers are aware of your car wash offers or loyalty programs at the pump, ATM, and other areas around the store.
3 Fast Facts About the Car Wash Industry
- There are more than 62,668 car washes in America
- The winter months account for 32% of car wash traffic
- Nearly 8 million vehicles a day are washed at car washes
With more than 40 years of retail experience, GSP provides design, printing, and remodeling solutions to leading convenience store retailers such as Circle K, Huck’s, Kum & Go, and Pilot. Let us know how we can help with your retail marketing, retail environments, printing, promotions, and signage.
