GSP logo black and white



Chick’s Store to Stripes Rebranding

American Advertising (ADDY) Gold Award (Local)

“Chick’s Store to Stripes Rebranding”

GSP’s design work for the rebranding of the Chick’s store to Stripes won a 2015 Tampa Bay Advertising Federation Gold ADDY Award in the Sales Promotion Branded Environment category for the American Advertising Award competition.

Food Photography for SuperAmerica

American Graphic Design Awards

“Food Photography for SuperAmerica”

GSP won for its food photography produced for SuperAmerica stores. By taking a simple lifestyle approach, the photography brings out the quality and freshness of our client SuperAmerica’s private label brand called SuperMom’s.

Travel Centers of America Beer Barn

American Graphic Design Awards

“Travel Centers of America Beer Barn”

Travel Centers of America wanted a way to increase beverage sales and call attention to their selection. GSP created a built-to-order, display walk-in cooler with a barn door look entrance and modular panel design.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.