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2014 DESIGN AWARDS

Heineken Beer Display

American Advertising (ADDY) Award – Gold (district)

“Heineken Beer Display”

The Heineken beer display, designed for Circle K stores, was recognized in the POP/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.

Heineken Beer Display

American Advertising (ADDY) Award (local)

“Heineken Beer Display”

The Heineken beer display, designed for Circle K stores, was recognized in the POP/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.

Home Depot Fuel Rolling Kiosk

American Package Design Awards

“Home Depot Fuel Rolling Kiosk”

The Rolling Kiosk fixture, featured at Home Depot’s HD Fuel locations, was recognized in the kiosks/displays category. The moveable kiosk was developed to communicate foodservice offerings and monthly specials in various locations throughout the store.

Heineken Beer Display

American Package Design Awards

“Heineken Beer Display”

The Heineken beer display, designed for Circle K stores, was recognized in the POP/posters/signs category. The display, which consisted of large three-dimensional contour-cut beer bottle aisle invaders and floor graphics, was used to create impact and improve visibility.

Earth Market Logo

American Package Design Awards

“Earth Market Logo”

The design of the Earth Market logo was awarded in the stores logos/identity/branding category. The Design Services team created the Earth Market brand identity for Atlas Oil’s new concept stores. The identity is used on the storefront and throughout the store on all branding, signage and specialty food product labels. The logo incorporates the interior colors and modern feel of the store concept.

GSP Corporate Web Site

American Design Awards

“GSP Corporate Web Site”

GSP’s corporate web site gspretail.com, which is mobile and tablet friendly, features a new homepage design, a cleaner layout and a more intuitive navigation system. The photography showcased throughout the site was also produced by GSP.

GSP Café Fresh Marketing Campaign

American Graphic Design Awards

“GSP Café Fresh Marketing Campaign”

GSP designed and developed Café Fresh as a marketing tool to help provide our retail customers with design direction, ideas and inspiration for branding new food initiatives. The Café Fresh foodservice brand has been implemented in various media as part of an ongoing integrated campaign.

Kangaroo Express Hot from the Oven Campaign

American Graphic Design Awards

“Kangaroo Express Hot from the Oven Campaign”

The Hot from the Oven campaign theme and graphics were designed to launch and brand the convenience retailer’s new hot food offerings. The POP graphics were designed with bold copy and large food images to create big impact and improve visibility inside and out.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.