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GSP's Kevin Farley Named Vice Chairman of the NACS Supplier Board

Clearwater, Fla., Jan. 6, 2020 – GSP, a leading provider of retail services, today announced that its Chief Operating Officer, Kevin Farley, has been named vice chairman to the Supplier Board for the National Association of Convenience Stores (NACS).

The NACS Supplier Board is comprised of individuals from NACS supplier member companies that represent different product and service categories in the convenience store industry. Board members are nominated by the supplier board nominating committee and elected by the board. The two-year vice chairman position helps guide the strategic initiatives of the NACS Supplier Board.

Kevin joined GSP 13 years ago as a regional manager based in Arizona. Moving to GSP’s corporate headquarters in Clearwater, Florida, he accepted the role of vice president of marketing and technology, leading GSP’s software and marketing campaign development efforts. Kevin had been GSP’s COO for four years. He has a bachelor’s degree in computer engineering and an MBA in marketing.

“I’m honored to be named vice chairman of the NACS Supplier Board,” said Kevin. “My first four years with the board have been incredibly beneficial and rewarding. I look forward to continuing to foster relationships with convenience industry leaders and acting as a voice for our c-store retailers and suppliers,” added Kevin.

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About GSP

Now celebrating 41 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.