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GSP Wins Two Silver ADDY Awards for Holiday Card

Clearwater, Fla., Feb 24, 2020 – GSP, a leading provider of end-to-end retail services and solutions, has won two silver ADDY awards for its 2019 holiday card at the AAF Tampa Bay (American Advertising Federation) ADDY Awards Gala held in Tampa on Feb. 20.

“Holiday Card 2019” won in both the Sales & Marketing, Advertising Industry Self-Promotion Collateral – Special Events Materials category and the Sales & Marketing, Direct Marketing Direct Mail – 3D/Mixed category.

“The holiday season is the perfect time to thank our clients,” said GSP’s CEO Geoff Neuhoff. “Our annual holiday card has become a special tradition for GSP and the positive feedback we continue to receive from our clients is incredible,” added Geoff.

“We’re honored to be recognized by the AAF and to be chosen from 40,000-plus creative entries,” said GSP’s VP of Design Services Steven Cohen. “The focus of our holiday card was a 2020 vision of peace and joy and the gift of giving with donations made on behalf of our many clients’ charities of choice,” explained Steven.

The multifold card featured a variety of different intricately designed and laser cut holiday images allowing recipients to cut and create their own combinations to form a kaleidoscope effect.

About GSP

Founded in 1978, GSP provides industry leading retail solutions that drive traffic, reduce costs and enhance customer experience. GSP delivers 100% stores-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.