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GSP Wins 5 American Graphic Design Awards From GDUSA

Clearwater, Fla., Oct. 31, 2019 – GSP, a leading provider of retail services, has received five awards for its design work from Graphic Design USA (GDUSA).

The work recognized covered a range of GSP’s design contribution, including an entire brand evolution in the form of a 4,800-square-foot prototype store and graphics program for a popular convenience store chain’s bakery and hot foodservice offerings. The full list of awards received by GSP’s Design team includes:

  • Sales Promotion/Self Promotion: Self-Promotional Video for AccuStore
  • Branding + Identity Programs: Coffee Lab Coffee Category Rebrand
  • Branding + Identity Programs: Convenience Store Rebrand & Remodel 
  • P-O-P + Signs + Displays + Exhibits: Convenience Store Bakery, Pizza & Hot Foodservice Launch
  • Environmental Graphics: Convenience Store Foodservice Launch

“I’m truly proud of the talented Design and Visual Merchandising teams we have here at GSP. Our primary goal is to make retail better for our clients,” said Design Services Vice President Steven Cohen. “Whether it’s by helping them increase foot traffic to their stores, refreshing their brand through a remodel, or telling their story through beautifully art directed images … It’s also an incredible honor to be recognized by GDUSA as being among the best in graphic design,” added Steven.

The 56th annual GDUSA Awards drew a record 12,000+ entries from designers across the country. The top 10 percent of the thousands of entries received awards.

To view a complete list of GSP’s Design awards, visit


Now celebrating 41 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.