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GSP Thanks Clients with Holiday Donations to 20 Charities

Clearwater, Fla., December 21, 2017 – GSP, a leading provider of retail services, announced today that it has made charitable donations in the names of its many customers this holiday season. As a result, GSP is proud to note that a record number of charities, 20, will receive help this year. GSP made the donations on Giving Tuesday (the Tuesday after Thanksgiving), to maximize the amount each charity received by taking advantage of matching funds.

The nonprofits that our clients named cover a broad range of missions, from disaster relief and children’s health to domestic violence and environmental conservation. Some of the ones who will benefit include Give Kids The World, United Cerebral Palsy, Peace Over Violence, WaterAid, Global ReLeaf, Children’s Miracle Network, American Red Cross and St. Jude Children’s Research Hospital.

This is the seventh consecutive year that GSP has supported Give Kids The World. “We are deeply grateful for our corporate support system. Our partners are truly heroes, not only in our eyes but in the eyes of the special children and families we serve,” said GKTW Development Director Leah Bundy.

“It’s exciting to be able to support so many great causes,” said CEO Geoff Neuhoff. “We select the charity that means the most to each customer. We feel privileged to honor them with a gift that can provide comfort and hope to others. It’s our way of saying thanks to our customers for another year of partnership,” he added.


Founded in 1978, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit

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Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.