‹ INSIGHTS | PRESS RELEASE
GSP Simplifies Marketing Execution with POP Kit Check-In App
Clearwater, Fla., Aug. 21, 2025 – GSP announced today the addition of POP Kit check-in capabilities to its industry leading execution and profiling app, AccuStore. With GSP’s AccuStore app, retail associates can check-in sign kits and order replacement signs on a smartphone or tablet, directly from the sales floor. The innovative tool enables store teams to quickly confirm shipments against their pack slips, automatically reorder missing or damaged signage, and maintain marketing execution schedules.
In the AccuStore Store users can view images of items, along with the item numbers, sign types, and more. Once a sign kit is checked in, the app confirms success and displays the number of replacement items—if any—that have been requested. Replacement orders are automatically generated in AccuStore’s inventory portal, eliminating the need for separate ordering steps.
“This AccuStore enhancement puts time back in the hands of store teams,” said Autumn Welch, Vice President of Product Management at AccuStore. “By automating the check-in and replacement process, we’re removing manual steps, improving accuracy, and ensuring our clients’ marketing programs stay retail-ready without delays.”
AccuStore’s Sign Check-In App is now available for GSP and AccuStore clients and integrates seamlessly with AccuStore’s retail intelligence platform. Interested retailers will be able to view the app during the NACS Show, Oct. 15-17 at McCormick Place in Chicago, in GSP booth #S4985.
About GSP
GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit gspretail.com.
About AccuStore
AccuStore is the result of more than 40 years of helping retailers gain store-level intelligence to enhance operations, marketing, facilities, management, loss prevention and human resources. Its enhanced store profiling technology makes it easy for consumer-facing businesses to access real-time information about every site. AccuStore customizes a database of site-level details and stores it security on a cloud-based platform with a web interface and mobile 24/7 access. The mobile app enables managers to turn their strategic plans into store level results on the go. A GSP company, AccuStore is based in Clearwater, Fla. For more information, visit accustore.com.
Email: marketing@gspretail.com
