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Clearwater, Fla., Dec. 14, 2022 – GSP has expanded its capacity for fabric printing and sewing production into the Florida plant. This augmentation of services helps GSP clients leverage multiple plants for their soft signage orders, which reduces their transit times. Shorter shipping distances and times reduce their carbon footprints.

GSP clients choose soft signage for its durability and reusable factors. It’s easily recycled when its service life has ended, and soft signage often ships in smaller boxes at a greatly reduced weight.

GSP has increased production capacity in soft signage as many clients choose it for its sustainable qualities. Clients use these printed fabrics for banners, feather flags, bollard covers, and other durable, reusable and easily recycled outdoor and indoor signage.

“Our clients are always challenging us to find new ways to present more sustainable products to help them communicate value to their shoppers,” said Elaine Scrima, Vice President of Operations. “It’s a pleasure to be able to work with talented innovators in this field to meet and exceed their expectations.”

T-Mobile store interior backlit fabric

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 60,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising and retail execution to leading consumer and retail brands throughout the United States. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.