Clearwater, Fla, Dec. 30, 2019 – GSP, a leading provider of retail services, today announced an agreement with Casey’s General Stores, Inc. the fourth-largest convenience store retailer and fifth-largest pizza chain in the U.S.
Due to the company’s accelerated growth, Casey’s has entrusted GSP to manage the production and fulfillment of store-specific point-of-purchase (POP) materials for more than 2,100 Casey’s locations throughout 16 states.
“This is an exciting time to be a part of Casey’s marketing program,” said GSP’s New Business Development Director, Craig Neuhoff. “With the launch of their new brand platform and the growing complexity of their different campaigns, we’re confident GSP’s AccuStore can help Casey’s tailor their new message and fantastic offering to the specific needs of the many markets they serve,” added Craig.
“GSP’s deep understanding of our operating model and the flexibility that their AccuStore technology provides, makes them an ideal fit for us,” said Casey's Vice President, Marketing & Advertising, Megan Elfers. “We’re thrilled about Casey’s new brand platform and pleased to have GSP’s support in making it a store-level reality.”
About Casey’s General Stores
Casey's General Stores is a Fortune 500 company (NASDAQ: CASY) operating over 2,100 convenience stores in 16 states. Founded more than 50 years ago, the company has grown to become the fourth-largest convenience store retailer and the fifth-largest pizza chain in the United States. Casey’s provides freshly prepared foods, quality fuel, and friendly service at every location. Guests can enjoy famous, made-from-scratch pizza, donuts, other assorted bakery items, and (at select stores) Casey's made-to-order sub sandwiches and salads. Learn more and order online at www.caseys.com.
Now celebrating 41 years of business, GSP is a retail services provider located in Clearwater, Florida, with three regional production facilities (Clearwater; Provo, Utah; and Madison, Wisconsin). By using surveys and a proprietary software system, GSP helps retailers accurately measure and store site data, guaranteeing the right size sign is delivered to the right store every time with no overage. GSP offers award-winning marketing, design services, visual merchandising, food photography, best-in-class graphics and smart POP program management to more than 60,000 retail locations throughout North America. Recent growth led GSP to add AccuStore®, a survey, app and site profiling software brand, and the large-format graphics lab Great Big Pictures, which specializes in fashion retail. For more information, visit www.gspretail.com.
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