Food Photography Photo Shoots From Start to Finish – Part 2
In this five-part blog series, we’ll walk you through the critical steps of putting your food photography shoot together. As a reminder, Part 1 provides you with an overview of everything you need to know from 30,000 feet. Let’s take a deeper dive into one of the most important ingredients of the shoot, your shot list.
The entire photo shoot is built off your shot list – the talent that’s booked, the schedule,
the product that’ll be shipped and shot, even the fee to create your shoot. Your shot list needs to be an extension of your marketing calendar and must support your promos, your advertising plan. There are some clients that shoot quarterly or even monthly to ensure they have the images needed to advertise their promotions.
Determine whether cross promotion matters to help your photographers understand what variations are needed. For example, if shooting your new coffee flavor, have it styled alongside your best-selling donut. Our goal is to give yourself options so you’ll have a powerful portfolio of images to align with your marketing needs. It’s best to create everything you need at the shoot, rather than resort to Photoshop later.
This exercise allows the photography team to prepare and assemble your working shot list, though the list can be edited, revised and finalized as you go. For example, if you need 30 shots, the team can review the product needs and determine how many days are required. Knowing 10 setups (or shots) plus variations can be completed per day – this translates to a three-day shoot.
Another way you can build your shot lists is by focusing on building a photo library to support your brand. The photo team will work with you to build the foundation needed, review your food offerings from all categories—this is called style out—and help you decide on the basics to create your photo library. Following this process helps create the shot list, cast the shoot, map out the schedule and ship product.
Preparing your shot list is so important – it keeps the entire photo team aligned with your goals, keeps everyone organized and ensures the shoot runs smoothly. Being prepared prevents pricy reshoots, which saves you time and money.
Most shoots, especially food photo shoots, are a combination of the following:
Stay tuned for Part 3 of this Food Photography Shoot blog series to learn more about art direction, branding and creating your look. Thinking of setting up a photo shoot? Contact our team today.