Uncategorized

According to NACS, c-store foodservice sales have grown to $42 billion a year. Along with recent industry mergers and acquisitions, that has led many of you with an already-established foodservice brand to expand your business model into new markets. It’s easy to think about economy of scale and roll out your existing marketing. However, that […]

Read More

Why Your Brand Needs a Style Guide

You’ve invested in a big rebranding effort with new signage and collateral. Congratulations! It looks amazing. But if your company doesn’t understand or adhere to the elements of your brand, your big investment could be lost. Worse yet, it could damage your brand’s reputation. Inconsistency could confuse and alienate your customers. A brand standards guide […]

Read More

GSP’s Design Services team received top honors by the American Graphic Design Awards, a national design competition, for two retail branding projects. GSP won in the POP/Displays/Signs category for a project to draw more attention to the convenience retailer’s coffee in stores. The signage features a simple color palette with whitewashed wood, lifestyle imagery and […]

Read More

GlobalShop 2016 Design Trends

The trends we saw at GlobalShop this year point to a bright future for store décor. On the show floor, we found an abundance of lighting options, silicone edge graphics (SEG) and holiday themes. The lighting trend has been building momentum for a couple of years. We had numerous people stop to ask about our […]

Read More