The visual vocabulary of your brand Brand Standards Guides enable retailers to offer their employees an easy to read reference on how to represent their brand internally and externally. A complete Brand Standards guide not only lists the corporate colors and correct font… it provides samples of how to represent your brand in your advertising, […]
Expanding English Food Retailer Focusing on Convenience and Fresh M Local, the new convenience offering by the UK supermarket chain Morrison’s, has five current locations, with plans to open 70 more by the end of 2013. The first 3,000 square foot M Local store was launched last year in West Yorkshire. The intent of the […]
GSP Investigates – What They Are Currently Doing As the trend to expand foodservice operations and increase fresh food offerings at convenience stores continues, c-store retailers are finding themselves competing more and more with the QSR industry. Steven Cohen, GSP’s Vice President of Design Services, and some of his team members, visited some recently renovated […]
Click here to expand infographic GSP is often asked how effective point of purchase (POP) is in driving sales and influencing buyer purchases. Research into the effectiveness of POP Advertising has focused on answering three key questions: 1) Does POP generate a sales lift? 2) Do consumers recall POP messages? 3) What type of POP […]
Modular System for Multiple Applications GSP’s versatile frameless sign display is composed of 2-4 3mm Sintra or equivalent flexible poster material attached to a steel wire frame construction. It can be mounted to a wall, counter or gondola, hung from the ceiling or utilized as a freestanding floor stand with optional baskets or shelves. This […]
A Shipping Container Turned Modern Street Food Vendor with Gourmet Flair Snack Box, a Store Design winner at the NRF show in January, is innovative pop-up architecture design at its best. Recently re-located to Broadway between 45th and 46th Street in New York, SnackBox debuted in Times Square October 2011. Designed by aedifica and muvbox, […]
Color is the Most Important Factor for POP and Shelf Impact Studies show that it takes about five seconds to locate and select a given product, which occurs when it is visible to the passing shopper. Color enhances on-shelf visibility since it is the mechanism that places emphasis on certain areas. The same holds true […]
Easy to change menu system customized to your brand GSP’s modular menu system is composed of 4-8 magnetic sign panels and has tremendous flexibility in terms of design application, and ideal for highlighting foodservice menu offerings. Photos of foodservice items are printed at the base of each panel under each window flap to illustrate the […]
Rev up your beer selection, sales are sure to follow Beer is all the rage these days and is growing increasingly sophisticated, while wine takes the peasant road of becoming more mainstream. In a recent Rmgt Magazine article, Andrew Freeman, who heads a high-end hospitality agency and when asked about 2012 cocktail and beer trends, said “people […]
Innovative modular displays are huge success for wine retailer Grapy, the once Internet-only wine retailer, has recently opened its first store in Roosendaal, Netherlands. The Grapy Store and the Het Verborgen Rijk bookstore, which showcases a large selection of books on cooking, share the same shop front and complement each other with a crossover in […]