Retail Better Blog

Retailer Focus: Panera Bread

POP Lessons From the QSR Industry Panera Bread, a fast casual restaurant chain, has over 1600 current locations or bakery-cafes throughout the United States and Canada. With a focus on the customer experience, all Panera restaurants are modern, yet friendly with a warm welcoming atmosphere. Panera’s interior décor features oversized paintings of food preparation representing […]

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Industrial Design Spotlight: Foodservice Kiosk and Handago FOODSERVICE KIOSK Drive traffic to your food areas with an attractive Foodservice Kiosk — available in a multitude of finishes. Use the kiosk to promote new pricing changes, food offerings or monthly specials in various locations of the store. The kiosk helps to shorten overall traffic time by […]

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The visual vocabulary of your brand Brand Standards Guides enable retailers to offer their employees an easy to read reference on how to represent their brand internally and externally. A complete Brand Standards guide not only lists the corporate colors and correct font… it provides samples of how to represent your brand in your advertising, […]

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Retailer Focus: M Local

Expanding English Food Retailer Focusing on Convenience and Fresh M Local, the new convenience offering by the UK supermarket chain Morrison’s, has five current locations, with plans to open 70 more by the end of 2013. The first 3,000 square foot M Local store was launched last year in West Yorkshire. The intent of the […]

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McDonald’s POP Advertising

GSP Investigates – What They Are Currently Doing As the trend to expand foodservice operations and increase fresh food offerings at convenience stores continues, c-store retailers are finding themselves competing more and more with the QSR industry. Steven Cohen, GSP’s Vice President of Design Services, and some of his team members, visited some recently renovated […]

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POP Effectiveness

Click here to expand infographic GSP is often asked how effective point of purchase (POP) is in driving sales and influencing buyer purchases. Research into the effectiveness of POP Advertising has focused on answering three key questions: 1) Does POP generate a sales lift? 2) Do consumers recall POP messages? 3) What type of POP […]

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Modular System for Multiple Applications GSP’s versatile frameless sign display is composed of 2-4 3mm Sintra or equivalent flexible poster material attached to a steel wire frame construction. It can be mounted to a wall, counter or gondola, hung from the ceiling or utilized as a freestanding floor stand with optional baskets or shelves. This […]

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Retailer Focus: Snack Box

A Shipping Container Turned Modern Street Food Vendor with Gourmet Flair Snack Box, a Store Design winner at the NRF show in January, is innovative pop-up architecture design at its best. Recently re-located to Broadway between 45th and 46th Street in New York, SnackBox debuted in Times Square October 2011. Designed by aedifica and muvbox, […]

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Color is Significant Sales Driver

Color is the Most Important Factor for POP and Shelf Impact Studies show that it takes about five seconds to locate and select a given product, which occurs when it is visible to the passing shopper. Color enhances on-shelf visibility since it is the mechanism that places emphasis on certain areas. The same holds true […]

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Easy to change menu system customized to your brand GSP’s modular menu system is composed of 4-8 magnetic sign panels and has tremendous flexibility in terms of design application, and ideal for highlighting foodservice menu offerings. Photos of foodservice items are printed at the base of each panel under each window flap to illustrate the […]

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