Retail Better Blog

Why POP Audits are Beneficial

Improve your Marketing ROI by Reviewing POP from the Store-level. POP Audits are a comprehensive review of a retailer’s current in-store marketing program made from the consumer’s point of view. The audits involve store rides to several store locations and provide critical feedback on consumer experience, store-level execution and overall impact of your POP program. […]

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An effective sign must meet two challenges: it should capture the consumers’ attention and it should clearly communicate the offering. Designers achieve a balance between these two priorities by leveraging the basic elements of POP design: typography, color, product image and shape. In this two-part article, we explore how top designers leverage these basic elements […]

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Retailer Focus: Dunkin' Donuts

POP Lessons From a Coffee Leader. Dunkin’ Donuts has over 10,000 current locations worldwide with over 7,000 throughout the United States. With a focus on coffee and baked goods, the growing chain has built a strong brand in the coffee arena in recent years, and is on an aggressive path to add more stores. The […]

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Rolling Kiosk to Promote Foodservice Offerings. Use the Rolling Kiosk to promote your foodservice offerings, pricing changes or monthly specials in various locations throughout the store. The Rolling Kiosk helps to shorten overall traffic time by providing a menu where people wait in line. In addition to driving traffic, Rolling Kiosks can help to reinforce […]

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Utilize Food Photography, Custom Fixtures and Menuboards to Realize ROI A foodservice reimaging project is an ideal way to enhance your overall store appeal as well as to drive foodservice sales. Yet beyond changes in décor elements such as cabinetry and wall paper, retailers should consider what customers expect from preferred foodservice providers. Below are […]

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How Will 3-D Printing Impact POP?

New Technology an Option for In-store Prototypes 3-D printing, a technology that forms physical objects from a digital rendering by printing in layers, is quickly gaining popular momentum in the manufacturing and consumer products worlds. By eliminating the need for engineering, tooling, grinding or drilling used in traditional manufacturing, 3-D printing enables manufactures to fully […]

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Retailer Focus: Panera Bread

POP Lessons From the QSR Industry Panera Bread, a fast casual restaurant chain, has over 1600 current locations or bakery-cafes throughout the United States and Canada. With a focus on the customer experience, all Panera restaurants are modern, yet friendly with a warm welcoming atmosphere. Panera’s interior décor features oversized paintings of food preparation representing […]

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Industrial Design Spotlight: Foodservice Kiosk and Handago FOODSERVICE KIOSK Drive traffic to your food areas with an attractive Foodservice Kiosk — available in a multitude of finishes. Use the kiosk to promote new pricing changes, food offerings or monthly specials in various locations of the store. The kiosk helps to shorten overall traffic time by […]

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The visual vocabulary of your brand Brand Standards Guides enable retailers to offer their employees an easy to read reference on how to represent their brand internally and externally. A complete Brand Standards guide not only lists the corporate colors and correct font… it provides samples of how to represent your brand in your advertising, […]

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Retailer Focus: M Local

Expanding English Food Retailer Focusing on Convenience and Fresh M Local, the new convenience offering by the UK supermarket chain Morrison’s, has five current locations, with plans to open 70 more by the end of 2013. The first 3,000 square foot M Local store was launched last year in West Yorkshire. The intent of the […]

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