Retail Better Blog

Targeting "Moments" with Twitter

A New Approach to Driving Brand Awareness and Sales. Twitter’s disruption of traditional media is hard to have missed.  It has become an accepted alternative to some traditional channels (the king of Spain abdicated on Twitter!) and it is growing in importance as a tool to communicate with consumers. GSP’s Design team recently reviewed a […]

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How to Get Fast Food to Look Like the Ad

In the following video, you’ll meet a guy named Greg who had decided he was fed up with the food at his favorite fast food restaurants McDonalds, Burger King, Jack in the Box and Wendy’s because his meals never looked like it did in the ads he’d see on websites and television. So he strapped […]

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A Look at New Design Trends: Incorporating Flat, Filtered and Lifestyle Images. The proliferation of online media is having major impacts on graphic design and, therefore, on POP design. In the following, GSP’s Design team takes a look at some of the ways that current POP graphics reflect common design trends in online media. FLAT […]

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Making Your Marketing Plans a Store-level Reality. In this three-part series, GSP explores strategies for closing the gap between the head-office marketing plan and store-level execution—to prevent bottom line profit from slipping through that gap. Part 1 outlined how better execution starts with better store-level data. In part two of this series, we outline how […]

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From Umbrellas to Spoons, How a Growing Retailer Brings a Compelling Brand to Life. Established in 2007, Menchie’s is North America’s largest self-serve frozen yogurt franchise, and has over 380 locations with 400 locations in further development throughout the US, Canada and 15 other countries worldwide. Menchie’s focuses on serving the highest quality product with […]

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Part one of this series outlined the challenge that an effective sign must meet to drive sales: it must capture the consumers’ attention quickly while clearly communicating the retailer’s offering. Designers achieve a balance between these two priorities by leveraging the basic elements of POP design: typeface, color, product image, copy and shape. SEE: Effective […]

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Retailers often think major remodels are the only way to update their store and the customers’ in-store experience. For alternative ideas, Steven Cohen, GSP’s Vice President of Design Services, and Lester Morrow, Industrial Design Creative Director, recently visited various stores to look for merchandising areas with room for improvement. As a result of these store […]

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Impactful POP with a Focus on Timed Events, Price Impact and the Power of New. Utilizing inspiration from the “Golden Arches,” McDonald’s sometimes uses simple arch-shaped window graphics to communicate timed promotions, price impact and the power of new products. Below, a review of McDonald’s current POP program: Create Urgency with Timed Events Promotions on […]

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Making Your Marketing Plans a Store-level Reality. The profit gap. Most retailers recognize that there is a gap between the marketing strategies they craft in their head office and the marketing program that is executed in each store. And a lot of bottom line profit can slip through that gap. For retailers with $1M in […]

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A Behind the Scenes Look at the Art of Food Photography Food images in today’s advertisements and packaging are glamourized versions of the actual product. Professional food photography is truly an art and a collaborative effort, usually involving an art director, a photographer, a food stylist, a prop stylist and their assistants. The goal of […]

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