Was that you we heard breathe a sigh of relief when the FDA ruling was postponed? As you know, Congress pushed for – and got – “appropriate time to budget and plan accordingly to meet the rule’s requirements to provide nutrition information to consumers that is understandable and clear, and therefore of the greatest value […]
In the case of J. Crew, the answer is maybe. CEO Mickey Drexler has been quoted by the New York Times, Business Insider and even Jezebel in blaming the Tilly sweater for killing their sales and 200 jobs. According to Dale Achabal with the Retail Management Institute at Santa Clara University, one bad buy starts […]
It has been said that 70% of purchase decisions are made in-store. In 2012, a Point of Purchase Advertising International (POPAI) study went even farther and said 76% of grocery shoppers make purchase decisions in-store. All of which points to in-store marketing as one of the most powerful and persuasive mediums available. We wanted to […]
Retailers have been chomping at the bit to create an in-store destination. And they’ve hit gold by luring customers in with food. Big names such as Macy’s, Urban Outfitters, Ralph Lauren and Tommy Bahama have now added restaurants to their retail locations. Restoration Hardware wants a wine bar in its Boston store. Saks Fifth Avenue […]
There were lots of bright ideas to be found at March’s GlobalShop Conference at Mandalay Bay in Las Vegas. Billed as the world’s largest event for retail design and shopper marketing, it’s a great place for seeing ways to add that wow factor in store. The GSP Retail Design Services team sorted through the 746 […]
Managing POP Compliance How to Ensure POP programs are Properly Executed for Improved Store Performance If store personnel fail to display promotional elements correctly, the anticipated sales lift will evaporate. Many retailers claim concerns about poor execution of in-store marketing programs force them to simplify their campaigns to the point of ineffectiveness: for example, they […]
3 Keys to Consider when Purchasing Fixtures and Displays Choosing Quality Elements that Meet Specific Retail Challenges and Improve In-Store Execution Purchasing the right fixture and display elements for your stores is essential for maximizing display space and sales potential. The right product displays and sign hardware help to declutter stores, improve your customers’ in-store […]
The Execution Challenge Making your Marketing Plans a Store-level Reality GSP explores strategies for closing the gap between the head-office marketing plan and store-level execution in this three-part series—to prevent bottom line profit from slipping through that gap. Part One outlined how better execution starts with better store-level data. SEE: The Execution Challenge – Part […]
New Flagship Must-see Spaces Highlighted at NRF Show. Many new flagship retail stores in New York City were highlighted as must-see spaces at the recent NRF Retail’s BIG Show held in the Big Apple January 11-13, representing the best of today’s brick and mortar stores with the coolest product offerings. Here is a sampling of […]
Email, as a communication mechanism, has brought a lot to the table. For 30 years, the phone has had a digital ally – a buddy to take on some of the heavy lifting of mass communication in long form. Email is flexible, it’s familiar, and it’s easy, but – like the phone – it has […]