Retail Better Blog

GlobalShop 2016 Design Trends

The trends we saw at GlobalShop this year point to a bright future for store décor. On the show floor, we found an abundance of lighting options, silicone edge graphics (SEG) and holiday themes. The lighting trend has been building momentum for a couple of years. We had numerous people stop to ask about our […]

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Keeping You Updated: FDA Menu Labeling

The Common Sense Nutrition Disclosure Act of 2015, a tweak to the mandatory menu labeling provisions that the Food and Drug Administration (FDA) added to the Affordable Care Act (aka Obamacare) passed the U.S. House of Representatives last week. With a 266-144 vote, the bill moved on to the Senate, where it awaits their approval. […]

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In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 and 2 reviewed why consumers shop and what they consider when shopping. SEE ALSO: The Psychology of the Store Experience – Part 1: Why a Consumer Shops […]

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Just as Walmart is closing its small format stores, three other retail big-leaguers are jumping into the arena in a big way: Target, Publix and H•E•B. The thing they all have in common? Legions of loyal fans, according to a recent study. TargetExpress actually started as a beta store in downtown Minneapolis in 2014. It […]

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McDonald’s Design Metamorphosis

McDonald’s is well on its way to transforming the brand into a “contemporary restaurant experience,” to use the words of CEO Steve Easterbrook.  At least seven ad agencies took part in its recent packaging redesign project. The brown kraft paper bags now feature oversized golden arches and a large Helvetica type treatment of its name […]

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Every year, the experts at the Pantone Color Institute choose one color that represents The Color of The Year. For 2016, they chose not one but two: rose quartz and serenity blue. It’s usually a B2B industry event. But this year, the colors are making news that is attracting wider attention. Pantone is even collaborating […]

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The No. 3 burger chain in the country just posted strong third quarter numbers. How are they doing it? Here are a few POP lessons and other ideas that our design team noted on a recent field trip to Wendy’s. 1. Find your target audience It’s clear that Wendy’s has decided to go after the […]

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The Secrets to Great Food Photography

Food photography is both an art and a science that involves a team of experts behind the camera. A good stylist will come prepared with a veritable bag of tricks to help hot foods stay hot and still look fresh after hours under bright lights. The art director will be thinking about your brand and […]

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The Future of Retail Looks Like This

The Washington Post recently wrote an article about a new shopping center under construction in the heart of D.C. The urban center is fascinating because it is specifically designed to attract the millennial demographic. (You know, the group everyone, it seems, is trying so hard to get.) Why not borrow some of their great tips […]

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In this four-part series, GSP explores the psychology of shoppers, how the consumer processes information in-store and how to translate that into an effective in-store strategy. Part 1 reviewed why the consumer shops and what they consider when shopping. SEE ALSO: The Psychology of the Store Experience – Part 1: Why a Consumer Shops In […]

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