What We Heard at the NACS Show: Industry Takeaways

“My colleagues tried to get into the sessions about women in the c-store industry, but they were filled up. I love this industry and the changes it’s going through.” – Alletta Jackson, Director of National Accounts, Circle K

“I heard about how brands are sizing up automated check-out vs. the personal touch with human interaction at the POS. When it comes to upselling and cross-selling, which do you think the customer trusts more, technology or human engagement?” – Shane Delaney, Vice President of National Accounts

“One thing that stood out to me was the focus on signage to drive food trial, with less attention to leveraging food photography that communicates ingredient quality and differentiates a retailer’s food offering.” – Geoff Neuhoff, CEO

“There were plenty of sessions on AI which is understandable, but the ballrooms that were packed, focused on the importance of the guest experience in-store. Being craveable and delicious at a value drives conversion.” – Margaret Sotrop, EVP of Retail Growth

“The key takeaway from the Foodservice Fundamentals session was you have to show customers what’s inside. From the street to the pump to the food counter, visibility drives awareness and foodservice sales.” – Steve Judy, Sales Executive

“I saw lots of promotion about protein products and sweet-n-spicy flavors. This can only mean one thing…General Tsao’s Chicken is about to become huge.” – Paul Sotrop, Content Strategist

From AI and the customer experience to foodservice and in-store promotions, one thing was clear at NACS: convenience retailers are always looking for ways to connect with customers and drive sales. And signs still play an important role in turning awareness into action, from the pumps to the food counter.

Thanks to everyone who connected with us in Las Vegas. We enjoyed the conversations and look forward to seeing you next year in Atlanta!