Award-Winning Design: GSP Takes Home 4 AAF Awards

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‹ INSIGHTS  |  AWARDS

2026 DESIGN AWARDS

American Advertising (ADDY) Judges Choice Award (Local)

“Hatch Chicken Company – Brand Creation”

Anabi Oil partnered with GSP to develop this new brand for deployment as free-standing stores or as a food offering in convenience markets. It has rolled out in Illinois and Nevada.

American Advertising (ADDY) Silver Award (Local)

“Hatch Chicken Company – Sales Promotion > Packaging Campaign”

In addition to earning a Judge’s Choice award, the work GSP performed for Hatch Chicken Company also merited a silver medal for excellence in brand development.

American Advertising (ADDY) Silver Award (Local)

“MSFTS! Private Label – Private Label Brand Creation”

Anabi Oil sought branding for their private label snacks to be supplied in their Rebel convenience stores and other franchises. GSP developed MSFTS! packaging to introduce shoppers to the brand.

American Advertising (ADDY) Silver Award (Local)

“MSFTS! Private Label – POP Countertop or Free-Standing Display”

Anabi Oil needed POP to support the launching of their private label snacks for their Rebel convenience stores and other franchises. GSP developed MSFTS! shipper to introduce shoppers to the brand in-store.

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.