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‹ INSIGHTS  |  AWARDS

2013 DESIGN AWARDS

Thorntons General Managers Conference 2012

American Graphic Design Award

“Thorntons General Managers Conference 2012”

The 2012 Thorntons General Managers Conference theme and campaign was designed and produced by GSP’s Design Services team to brand Thorntons yearly conference. The “Refreshing Convenience” idea was inspired by Thorntons prototype store direction, and the GM of the Year signage was inspired by GQ magazine covers with each GM finalist as the cover celebrity. To create impact in the conference center venue, GSP designed a variety of large signage.

Tom Thumb Craft Beer POP Signage

American Graphic Design Award

“Tom Thumb Craft Beer POP Signage”

The Tom Thumb Craft Beer POP Signage was also designed and produced by GSP to create a “go to destination” for Tom Thumb’s craft beer selection to increase customer traffic and craft beer sales. Large three-dimensional contour-cut beer glass and barrel graphics were designed to create impact and improve visibility from the front door. The design incorporated hand-crafted style elements to convey the craft beer look and feel.

Modular Menu System

POPAI OMA Bronze Award

“Modular Menu System”

The Modular Menu System was designed and developed by GSP’s Design Services team for a large, national grocery retailer to create an eye-catching destination for fresh and inviting meals in the bakery, deli and bistro categories. The Modular Menu System incorporates an innovative “frameless” curved design that provides snap in graphics for store personnel to easily change out menu offerings and pricing specials. It is modular for different configurations and the graphic inserts were designed to be clearly legible and to communicate the menu effectively

Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.