‹ INSIGHTS | PRESS RELEASE
Hit The Road with MyWeigel’s Rewards Road Trip ’25 For Fun & Prizes
GSP in-store marketing supports loyalty promotion campaign at store chain
Clearwater, Fla., May 13, 2025 – Weigel’s is kicking off the summer travel season with the launch of its MyWeigel’s Rewards Road Trip ’25 campaign, a dynamic new vacation season-long event to fuel road trip excitement and reward loyalty. In-store support from GSP enhances customer visibility of adventurous prizes, giveaways, and unbeatable food offers.
Running from May 5 through August 3, Weigel’s customers can join in the fun exclusively through the MyWeigel’s app and at participating locations. Whether heading to the lake, the beach, the mountains, or a favorite music festival, Weigel’s has the food, fuel, and incentives to keep every summer adventure rolling.
Promotions & Giveaways
At the heart of the campaign is a sweepstakes series featuring 12 unique prizes to help MyWeigel’s Rewards members elevate their summer—from the road to the backyard. Customers will have the chance to win:
- A Sea-Doo personal watercraft
- An Eddie Bauer camper
- 10 Traeger wood pellet grills
- Free gas for a year
- Free fountain drinks for a year
- Field & Stream VIP festival tickets
- E-Bikes
- Free Mountain Dew, Reese, & Little Debbie
- Camping gear and more!
Guests can enter by shopping with their registered MyWeigel’s Rewards account—and can increase their chances by redeeming points to purchase extra entries directly in the app.
Food Offers
To match the summer excitement, Weigel’s is offering a full lineup of MyWeigel’s Rewards-exclusive food deals, including:
- $8.99 1-Topping Pizza – All summer long
- $6 W Menu – Expanded with new value-packed combo offers
- $1 Ring Donuts – Sweet deals made simple
- 2 Stuffed Biscuits for $4.99 – Hearty, hand-held breakfast
- $1 Coffee Happy Hour – Daily from 2–6 p.m.
- Buy 1 Hot Dog, Get 1 for $1 – Double the flavor, not the price
All offers are promoted in-store and in the app, making it easy for guests to take advantage of the value during every stop.
Partnering for Summer Execution
The Road Trip ’25 campaign was made possible in partnership with GSP, who brought the promotion to life across all stores with bold signage, impactful design, and seamless implementation.
“We’re thrilled to bring this exciting campaign to our loyal customers,” said Jessica Starnes, Director of Loyalty at Weigel’s. “We knew that GSP could bring this Road Trip ’25 to life in-store, helping us reward our guests and enhance their summer travels.”
“It’s always a treat to support a Weigel’s campaign,” said Shane Delaney, Vice President of National Accounts at GSP. “Our in-store promotions deliver value and create fun, memorable moments for their customers.”
“With the level of activity we’ve got going on this summer, it’s incredible to have a partner like GSP to help bring it all to life,” said Nick Triantafellou, Director of Marketing & Merchandising at Weigel’s. “We can throw out some pretty wild ideas for signage to communicate everything we’re doing—and GSP knocks it out of the park every time.”
To join the Road Trip ’25 journey, download the MyWeigel’s app or visit your nearest participating Weigel’s location today.
About Weigel’s
Established in 1931, Weigel’s is a family-owned East Tennessee business operating 84 stores, along with its own dairy and bakery. Known for its top-quality products and premium customer service, Weigel’s represents state-of-the-art convenience retailing and a strong connection to the communities it serves.
About GSP
GSP provides industry-leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its G7-certified print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing, and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target growth initiatives specific to each store. Founded in 1978, GSP supports leading consumer and retail brands throughout the United States.
Email: marketing@gspretail.com
