‹ INSIGHTS | RETAIL BETTER BLOG
3 IDEAS TO BOOST SUMMER BEER SALES
June 13, 2019 by Margaret Sotrop – Summer is the ideal time to drive traffic to your convenience store or supermarket beer displays. Here are three cost-effective signage ideas sure to capture your beer customers’ attention and generate repeat business all summer long.
- Aisle Invaders and 3-D Floor Graphics – Drive traffic to non-refrigerated beer displays with a header, aisle invaders and floor graphics featuring 3-D photography. Create impact and enhance visibility with aisle invaders. Designed and produced with large contour cut beer bottles and combined with graphics that use special photographic techniques allow products to truly pop.
- Beer Cave Destination – Brand your beer cave with a brand appropriate name and graphics that fit your stores’ style. Think cool destination over convenience. Use inviting indoor and outdoor store signage to increase visibility and entice customers to visit the beer cave.
- Mix and Match Six-Packs – Incorporate a mix and match six-pack section allowing customers a convenient way to create their own six-pack of beer. Providing a mix and match beer area can also turn one bottle beer purchases into six-pack sales. A “Create Your Own Six-Pack” area gives you the opportunity to spotlight multiple brands while letting craft beer connoisseurs sample a variety of local and regional beers and microbrews.
From beer caves to complete store remodels, GSP’s Design team delivers. Visit our portfolio page and case studies to learn more.
