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Impactful POP with a Focus on Timed Events, Price Impact and the Power of New
 Utilizing inspiration from the "Golden Arches," McDonald’s sometimes uses simple arch-shaped window graphics to communicate timed promotions, price impact and the power of new products.... FULL STORY
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Part 2 of 2: Product and Shape
 In part two of this series, we explore how top designers leverage product images and shape to create effective signs. Graphics should be designed to showcase the product or products being sold as the “hero element of the sign.”.... FULL STORY
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Making Your Marketing Plans a Store-level Reality
 Most retailers recognize that there is a gap between the marketing strategies they craft in their head office and the marketing program that is executed in each store. And a lot of bottom line profit can slip through that gap. For a c-store with $1M in annual .... FULL STORY
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Through a Designer’s Eye… GSP’s Design Team Recommends Some Easy-to-Implement Solutions
 Retailers often think major remodels are the only way to update their store and the customers’ in-store experience. For alternative ideas, Steven Cohen, GSP’s Vice President of Design Services, and Lester Morrow, Industrial Design Creative Director, recently visited various stores to look for merchandising areas with room for.... FULL STORY
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