POP Lessons From a Coffee Leader
 Dunkin’ Donuts has over 10,000 current locations worldwide with over 7,000 throughout the United States. With a focus on coffee and baked goods, the growing chain has built a strong brand in the coffee arena in recent years, and is on an aggressive path to add more stores.... FULL STORY
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Part 1 of 2: Typography and Color
 An effective sign must meet two challenges: it should capture the consumers’ attention and it should clearly communicate the offering. Designers achieve a balance between these two priorities by leveraging the basic elements of POP design: typography, color, product image and shape.... FULL STORY
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Improve your Marketing ROI by Reviewing POP from the Store-level
 POP Audits are a comprehensive review of a retailer’s current in-store marketing program made from the consumer’s point of view. The audits involve store rides to several store locations and provide critical feedback on consumer experience, store-level execution and overall impact of your POP program.... FULL STORY
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Use LED Lighting and Specialty Printing Techniques to Catch Your Customers’ Attention
 Utilizing specialty inks, unique substrates and LED lighting is a great way to enhance your POP displays for the holidays. These techniques will draw attention to your promotions and help drive sales throughout the holiday season..... FULL STORY
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