A Look at New Design Trends: Incorporating Flat, Filtered and Lifestyle Images
 The proliferation of online media is having major impacts on graphic design and, therefore, on POP design. In the following, GSP’s Design team takes a look at some of the ways that current POP graphics reflect common design trends in online media..... FULL STORY
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From Umbrellas to Spoons, How a Growing Retailer Brings a Compelling Brand to Life
 Established in 2007, Menchie’s is North America’s largest self-serve frozen yogurt franchise, and has over 380 locations with 400 locations in further development throughout the US, Canada and 15 other countries worldwide. Menchie’s focuses on serving the highest quality product with friendly customer service in an inviting store design..... FULL STORY
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Making Your Marketing Plans a Store-level Reality
 Most retailers recognize that there is a gap between the marketing strategies they craft in their head office and the marketing program that is executed in each store. And a lot of bottom line profit can slip through that gap. For a c-store with $1M in annual .... FULL STORY
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Create a Beer Cave Destination and Incorporate Mix & Match 6-Packs, Impactful POP
 With summer and beer season upon us, here are some innovative POP ideas that will best capture the beer customer’s attention, help drive traffic to your beer displays and encourage repeat business all summer long..... FULL STORY
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