Think print is passé? What if you could make your next print campaign mobile?
 Traditionally, print is one-way communication: you speaking to the customer. One new way to make your POP "pop" is to offer the customer the opportunity to engage with your brand directly, right on the spot. QR (Quick Response)/Data matrix codes and Microsoft® tags allow retailers to create a truly interactive marketing program. These odd looking shapes provide consumers with extra information, pull coupons at the point of purchase and even play videos to help them understand more about the product...
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Winning the Food Service Customer – Starts with Great Photography
 Beautiful photos of tempting food choices don’t happen by accident. The client, art director, food stylist and photographer all play an important role in this collaborative effort. Good communication is key to keep all the parties informed. The client brings product insight and shares the specific goals and objectives of the food program. The art director helps to shape the marketing strategies and acts as liaison between the client and photographer, balancing the needs of both...FULL
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See How You Can Take the Accuracy Challenge
 Retailers
trying to leverage POP to drive sales are often caught in the classic cost vs.
quality trap. By leveraging multiple print methods, multiple substrates and
sometimes even multiple print providers, they can achieve the lowest production
cost for each POP element in their stores...FULL
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Take a look at what the GSP team has been up to... Menus, large or small, drive food service traffic and help build your food service brand. Menu systems must be easy to install, modular to fit various locations and easy to maintain in the stores. GSP's Creative Services team has a series of menu systems that fit into any retailer's space and budget. Working on the premise that no two stores are exactly the same, the menu systems are modular to allow for each location to have customized menu sizes and graphics – improving the consumers experience and helping to build your brand...FULL
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Couldn't Make This Year's NACS? Find Out What You Missed...
 NACS 2010 was held in Atlanta, Georgia, October 5th through the 8th. The conference, at the Georgia World Congress Center, attracted almost 22,000 representatives of the global convenience and petroleum retailing industry. GSP was one of the 1,300 companies to exhibit at the show......FULL STORY
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