Here's What You Missed At NACS 2011

The NACS Show 2011 was held at McCormick Place in Chicago, Illinois, October 1–4th. The conference attracted over 21,000 representatives from the global convenience and petroleum retailing industry, and GSP was one of 1,200+ companies to exhibit. The NACS Show is the #1 buying show in the country according to Exhibit Surveys, Inc. and provides the most comprehensive representation of products and services for the c-store industry.

GSP showcased the latest version of their proprietary site survey management software GSPSurveyor™ including the new smartphone application GSPSurveyor™ Mobile. This new version of GSPSurveyor™ Mobile is a major breakthrough for retailers and will be available across multiple smartphone platforms – Apple iOS, Blackberry, Android and Windows 7. The large iphone used to present the new app was a huge hit.

The app has two main modules: Profile and Capture. The profile module enables retailers to upload new photos and edit site profiles on their smartphones – ensuring that every site profile is always accurate. The capture module allows you to turn field observations and photos into credible intelligence and instant action plans.

The latest version of the GSPSurveyor™ software platform features a new and improved user-friendly web interface and a revamped survey tool that has similar functionality as Zoomerang™ or SurveyMonkey™. This new survey feature will allow retailers to create and perform various site specific surveys directly to field personnel, simplifying the survey process.

GSP also featured new industrial design elements that help retailers enhance the overall presentation of the retailer’s brand, and drive traffic to key foodservice or other specific areas at the store location.

In addition, GSP held a contest for an Extreme POP Makeover at the end of the NACS Show on October 4th. The makeover includes new creative and re-imaging for all food service, fountain and coffee POP signage and will be showcased at a retail store of choice. The winner has not been selected yet, but GSP will pick the retailer based on the potential for biggest impact in sales and who needs the most help in their stores. Stay tuned for more info!

Highlights From NACS 2010

NACS 2010 was held in Atlanta, Georgia, October 5th through the 8th. The conference, at the Georgia World Congress Center, attracted almost 22,000 representatives of the global convenience and petroleum retailing industry. GSP was one of the 1,300 companies to exhibit at the show.

As one of the largest trade shows in the nation, it was an excellent opportunity to view many new products and services. GSP was able to display its terrific assortment from the Retail Branding Services department. These items included modular signs, interchangeable menu board configurations, product identifiers, merchandising displays and many other items. Many focus on efficient store level application with the ability to change graphics easily and inexpensively.

GSP employees were on hand to field questions and meet and greet with new and existing connections. Representatives demonstrated the latest in GSP software, web-based production and distribution software as well as store knowledge and database management software. It was heavily looked at by many attendees as the software delivers solutions to common concerns.

GSP’s Vice President of Marketing, Kevin Farley, was a featured speaker whose presentation focused on POP effectiveness. He talked about the three main elements of effective design:

• Get Looked At
• Do No Harm
• Communicate

Mr. Farley also discussed the need for consistent communication across all channels (social media, radio, TV, web, etc) and that retailers focus on execution at the store level.