New Merchandising Ideas: Rolling Kiosk and Transparent Cooler

Rolling Kiosk to Promote Foodservice Offerings.

Rolling Kiosk

Use the Rolling Kiosk to promote your foodservice offerings, pricing changes or monthly specials in various locations throughout the store. The Rolling Kiosk helps to shorten overall traffic time by providing a menu where people wait in line.

In addition to driving traffic, Rolling Kiosks can help to reinforce brand/positioning. The easy to change out graphics help you react more quickly at the store level with pricing or menu changes.

The free standing Rolling Kiosk moves easily and has front and back exposure with over 10 square feet of advertising space. It is constructed of a durable powder-coated all metal construction for years of use.

iSEE Cooler

Transparent Cooler for High Brand Visibility.

The Transparent Cooler, an iSee™ innovation available in partnership with GSP, has the unique feature of a clear glass front for high product visibility. Available in 18 or 50 gallon versions, it can keep product cold for up to 48 hours, and includes an easy-to-use drain and spigot. Combined with sturdy signage hardware, the Transparent Cooler is ideal for introducing new products without having to cut into your existing set – making product launch easier to execute and provides product specific sales lift.

The Transparent Cooler can be customized for your brand. The lid and side panel insets are smooth, made to accept permanent or temporary decals. The cooler can include signage for closed and open operation providing two creative ways to merchandise new products. The trolley signage clips on for easy attachment and removal, and the heavy-duty struts are built to last year after year, open after open.

Industrial Design Spotlight: Foodservice Kiosk and Handago

Industrial Design Spotlight: Foodservice Kiosk and Handago

FOODSERVICE KIOSK

Brampton Kiosk

Drive traffic to your food areas with an attractive Foodservice Kiosk — available in a multitude of finishes. Use the kiosk to promote new pricing changes, food offerings or monthly specials in various locations of the store. The kiosk helps to shorten overall traffic time by providing a menu where people wait in line.

In addition to driving traffic, kiosks can help to reinforce brand/positioning and improve speed of order process, customer satisfaction and overall sales. And, these quick change kiosk help you react quicker at the store level with pricing or menu changes, providing additional support to the store menu systems.

You could also use kiosks to take advantage of weather conditions (ie. featuring iced coffee on warm days), promote local or national events or highlight a new product.

 

HandagoHANDAGO

Providing a convenient and sanitary way to clean hands, this idea is ideal for both indoor and outdoor advertising. The panels can be easily mounted and replaced. It is durable, weather resistant, and the two front wheels make it very portable and easy to move around to different locations.

Each Handago is equipped with a large quantity of alcohol free hand wipes that kill 99.9% of germs, which would be ideal by gas pumps, shopping carts or foodservice areas. The Panels and signs can be easily mounted and replaced for highlighting different store specials or services.

The Handago is also environmentally conscious by offering a unique system that accurately dispenses wet-wipes, uses plastic bags instead of plastic canisters and incorporates recyclable polyethylene plastic in the dispensers.

Store Within a Store: Wine Kiosks Boost Sales

Create a Dedicated Space to Help Drive Revenue

Wine Kiosks
Wine KiosksWine kiosks may be coming soon to Pennsylvania’s convenience stores, gas stations and the country’s leading retailer, Walmart.

These new self-service wine kiosks, developed by Simple Brands, are currently in 30 supermarkets within the state, including some Giant Food Stores, Wegmans Food Markets, Giant Eagle, The Fresh Grocer and Shop ‘n Save stores, and have been well received by the public.

In order to purchase wine at a kiosk, customers need to swipe a driver’s license and blow into a mouthpiece to prove they are not intoxicated. After completing those two steps, customers can open the door and pick the bottle of wine they purchased.

They are part of a six-month-old program designed to make wine-buying more convenient for consumers, who otherwise would have to make a separate trip to a state liquor store. Simple Brands CEO Jim Lesser said, “On many days there are over 1,000 transactions.”

Craft Beer Sales Soar
Craft Beer Sales SoarCraft beer continues to grow in popularity as well, with double- digit growth across the board, the Chicago Tribune reports. Even the big brewers are taking notice, as with the recent transaction of Anheuser-Busch buying Goose Island craft brewery for $38.8 million.

Craft beers started in the 1980s, growing from a mere handful of breweries to more than 1,750 last year. In 2010, craft beer took 5 percent of beer sales nationwide, with some analysts forecasting that it could account for 20 percent by 2020.

“Craft beer is kind of a rising tide right now,” said Benj Steinman, president of Beer Marketer’s Insights. “It’s really in the sweet spot of where more consumers are going, and that seems to be toward the sort of innovation, flavor and variety that the craft brewers are epitomizing.”

Create Your Own Wine and Craft Beer Boutique
With the popularity of wine kiosks and the increasing sales of craft beers, why not create your own wine and craft beer boutique within your store.

Wine and Craft Beer BoutiqueYou could dedicate a section of the store to this new trendy boutique that showcases affordable wines and craft beers. The wines could be displayed in wooden wine racks or barrels, or in a unique brick display case. With the beer, you could have a display showcasing some of the craft beer six-packs, as well as individual bottles in large wooden or galvanized beverage tubs—on ice ready to go.

Craft BeerYou could even specialize in small production, hand crafted, artisan wine and craft beer that consumers are unable to find at groceries, big warehouses or liquor stores. Advertise with POP in-store window signs and banners, and handouts showcasing a unique wine or beer with a monthly special, or an occasional wine and beer tasting event.