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In The News
Retail Better Blog
GSP Software Helps Stripes Streamline Store Execution
The marketing team at Stripes wanted a way to improve the monthly promotion process and develop store-specific pricing across key categories.
AccuStore® Helps Pharmacy Retailer Reduce Marketing Costs by 40%
Our client, a pharmacy retailer with over 8,000 stores, wanted a way to improve rollouts of its marketing collateral.
On-site Survey Provides Cost Savings, Improved Execution
The client challenged us to conduct on-site surveys at all 500+ locations to help improve in-store execution.
#Awesummer Summer Campaign Drives Slurpee Sales Increase
Alon challenged GSP to create an “out-of-the-box” campaign that appealed to millennials and would drive traffic
Coffee Rebrand Appeals to Millennials, Drives Sales
Circle K challenged GSP to create a new look for their new coffee offering and also create excitement at the store level.
Food Photography Good Enough To Eat
SuperAmerica challenged GSP to create a new set of photos that complement the quality of the SuperMom’s brand.
Pulling Out All The Stops with a Pop-Up Shop on Speed Street
Circle K Southeast challenged GSP to create a tent to make a lasting impression as the new sponsor of Coca-Cola Speed Street.
POP Campaign Drives In-Store Fountain Traffic, Sales
Tom Thumb challenged GSP to create a new campaign to promote their fountain products and drive sales.
Impactful Changeable Copy Menu Board Brands Coffee Area
E-Z Mart challenged GSP to create a menu board that would communicate coffee and cappuccino pricing, and also easy to update in stores.
Expert Retail Survey Methodology Results in Accurate Data
One of the nation's top wireless carriers challenged GSP to deliver a complete, accurate set of store profile data.
Unique 3D Contour-Cut Signs Increase Fountain Traffic
Flash Foods challenged GSP to propose new ideas to generate interest in their Fill it Up!! fountain campaign.
Site Specific Kits Improve Efficiency and Execution
The client challenged GSP for a POP management solution to help them get the right signs to the right store.
Online Surveys Provide Quick Data Collection, POP Cost Savings
Circle K Midwest challenged GSP to collect accurate data about its stores and determine how legal ordinances affect sign placement.
Centralized Inventory Control and Improved Store Support
SuperAmerica challenged GSP to provide a new software platform for centralized inventory control and improved store support.
POPManager® Lowers Marketing Costs by Over 30%
Thorntons challenged GSP to provide a more cost effective and efficient in-store marketing program than their previous provider.
Site Specific Sales Planners for Efficient Campaign Rollouts
Tom Thumb challenged GSP for a way to simplify the rollout of monthly POP Marketing campaigns.
Logo Design Creates Identity
Atlas Oil challenged GSP to create a new logo and brand identity that would best capture the image of their new store concept.
New Foodservice Line Photo Shoot
Circle K challenged GSP to create a photo shoot for Circle K Corporate's new line of foodservice offerings.
POP and Inventory Management
Boyd's challenged GSP to update their coffee bar with new POP to create a streamlined set that could be used in all retail locations.
Online Surveys for Quick Data
Circle K Florida challenged GSP to verify and ensure proper quantities before reprinting outdoor signage within a two-week timeframe.
POP Campaign for Loyalty Cards
Flash Foods challenged GSP to develop a new POP campaign for their loyalty card program.
Surveys Improve Efficiencies
Giant Eagle challenged GSP to conduct onsite surveys at all 400 sites to capture key data, and provide a solution to maintain the data.
Foodservice Brand Creates Impact
Circle K Gulf Coast challenged GSP to develop a reimaged look for the Down Home Kitchen foodservice brand.
Onsite Surveys Enable Fast Roll-Out
Circle K Arizona challenged GSP to conduct onsite surveys to capture accurate fountain machine data to ensure seamless translight rollout.
Appealing Menu Boards Drive Sales
Stripes LLC challenged GSP to create new menu boards that would create consistency across all stores and simplify in-store execution.
Summer Beverage Program
Circle K challenged GSP to create a concept for Circle K’s new frozen fountain drinks and summer beverage program that would capture the customer’s attention.