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Retail veteran brings broad expertise to marketing services company

Clearwater, Fla., Mar 1, 2023 – GSP announces that Dave Johnson has been appointed to the newly created role of Chief Revenue Officer. A retail industry veteran, Johnson brings a wealth of marketing and merchandising experience from a broad range of sectors including convenience, specialty, and other traditional retailers.

Recently, he was a President of North America at beeline, the largest scan-based trading solution for fashion accessories. As a strategic partner to retailers including Old Navy and CVS, Johnson helped drive growth through the development of new merchandising strategies and improved store-level execution. Before beeline, Johnson led Global Business Development for WIS / CROSSMARK where he partnered with retailers to improve merchandising effectiveness and reduce operating costs. Johnson started his career at PepsiCo where he remained for 20 years. He led the Frito-Lay convenience store channel in sales and operational roles.

“As our business has grown to support Global multi-business-unit brands through our Retail Environments, Retail Marketing and Retail Execution teams, our sales and project management organization has grown as well,” said Geoff Neuhoff, CEO. “Dave’s expertise across the retail landscape will support these teams’ efforts to drive store-level innovation and execution across a broad range of retailers.”

GSP's Dave Johnson

About GSP

GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit


Our Brand Story

GSP started as a printing company in1978. We found our niche supplying in-store signage for convenience stores when retailers guessed quantities they needed. This led to overage, waste and expense. To solve this, we developed software to guarantee on-time delivery of “the right size sign, to the right store, every time.”

In 2014, we started AccuStore with a dedicated team. As software helped drive our growth, we realized that new printing and fulfillment sites near customers could drive business and improve sustainability. We acquired companies that fit GSP’s technical excellence and superior customer service models.

First was Great Big Pictures in Madison, WI in 2015. They lead the field in large format printing and visual merchandising for iconic fashion retailers. Their standards for customer service include award-winning sustainability programs, and expertise to bolster retail environments services.

In 2020, GSP acquired Custom Color in Lenexa, KS. The company supplies printed graphics to leading retailers. Custom Color’s stellar quality in fabric printing also aligns with GSP’s values.

GSP provides branding and marketing services with a focus on site-specific execution to help transform our customers’ growth strategies into store-level success. We design retail environments to engage shoppers and provide superior customer experiences. AccuStore powers our retail marketing, execution and digital display technologies and ensures stores get only what they need. GSP is a forward-thinking company that’s here to serve retailers now, with a focus on their future.

GSP delivers graphics and digital marketing to over 75,000 retail locations. Our experts provide retail branding and marketing services, focused on site-specific execution. Our methods ensure stores get only the POP they need, at the lowest cost. Our Retail Environments team creates and deploys amazing, in-store shopping experiences.