GSP Names Custer VP of Business Development
Clearwater, Fla., Dec. 28, 2023 – GSP announced that Tom Custer, a seasoned executive in retail design, marketing, and brand development, has taken the role of Vice President of Business Development. Custer’s background spans more than 30 years in brand development, design services and marketing strategy, a combination that provides him with a vast knowledge of creating unique and relevant brand experiences in retail spaces.
Custer has worked with many leading and emerging brands in the U.S. and internationally to develop and deploy their retail brand experience for various retail segments and store formats to engage customers with the brand to drive growth and loyalty. These familiar brands include: Target, Kroger, Procter & Gamble, Wawa, Modelo, Meijer, Subway, Starbucks, Dunkin’ Brands, KFC, Auntie Anne’s, The Home Depot, T-Mobile, and others.
“Tom’s long-term experience in working with leading retailers equips GSP with an additional key perspective to the capabilities we offer,” said Dave Johnson, Chief Operating Officer. “As the industry focuses more on bringing branded experiences and excitement into stores, Tom inspires retailers to execute their visions into to a successful reality.”
GSP provides industry leading retail solutions that drive traffic, reduce costs, and enhance customer experience. GSP delivers 100% store-specific in-store marketing programs to more than 70,000 retail locations from its four G7 print and fulfillment facilities throughout the U.S. GSP also offers turnkey design, manufacturing and installation for full-scale store remodels and décor refreshes. GSP’s award-winning design team supports retail environments, visual merchandising, photography, and graphics. Additionally, GSP’s AccuStore® store intelligence technology maintains a single source of accurate site data to help retailers target their growth initiatives to the specific needs of each store. Founded in 1978, GSP’s companies include Great Big Pictures and Custom Color, which supply graphics, visual merchandising, and retail execution to leading consumer and retail brands throughout the United States. For more information, visit gspretail.com.