|
Chick-fil-A: In-store Lessons from a Brand that Wows
According to QSR magazine, Chick-fil-A “generates more revenue per restaurant than any other chain in the country.” Its success forced rival KFC to roll out a new fast-casual inspired design and mascot strategy to compete... READ MORE
|
|
|
See the Latest “Cutting Edge” In-store Promotions
A well-done in-store promotion not only sells product – it attracts more customers, because they want to be a part of something fun and unique.... READ MORE |
|
|
The Most Cost-Effective Way to Manage Your Menu Board Content
A common concern we hear from customers is how challenging it can be to balance local restaurant needs while holding true to a consistent look of a large, national brand.... READ MORE
|
|
|
The Psychology of the Store Experience – Part 4: How to Best Position the Products in Your Store
In this four-part series, GSP explores the psychology of shoppers – how the consumer processes information and how to translate that into an effective in-store strategy... READ MORE |
|