GSP - Retail Insider

April 2013 VOLUME 5 ISSUE 1
In this Issue
Retailer Focus: Panera Bread
Three Keys to Successful Foodservice Reimaging
How Will 3-D Printing Impact POP?
New Merchandising Ideas: Rolling Kiosk and Transparent Cooler
GSP News
GSP Releases GSPSurveyor™ Mobile 2.0 Application Upgrade for iOS Users
GSP to Showcase Foodservice Design and Food Photography Services at Convenience Retailing University
GSP Adds Map Navigation, Interactive Captures and Speed Improvements to GSPSurveyor™ Mobile Application for Android 2.0 Upgrade
More GSP News
Previous Newsletter
Volume 4 Issue 3
McDonald’s POP Advertising
Creating Brand Standards Guide for Style Consistency
Retailer Focus: M Local
Industrial Design Spotlight: Foodservice Kiosk and Handago

New Merchandising Ideas: Rolling Kiosk and Transparent Cooler

Rolling Kiosk to Promote Foodservice Offerings; Transparent Cooler for High Brand Visibility


ROLLING KIOSK

Use the Rolling Kiosk to promote your foodservice offerings, pricing changes or monthly specials in various locations throughout the store. The Rolling Kiosk helps to shorten overall traffic time by providing a menu where people wait in line.

In addition to driving traffic, Rolling Kiosks can help to reinforce brand/positioning. The easy to change out graphics help you react more quickly at the store level with pricing or menu changes.

The free standing Rolling Kiosk moves easily and has front and back exposure with over 10 square feet of advertising space. It is constructed of a durable powder-coated all metal construction for years of use.

TRANSPARENT COOLER

The Transparent Cooler, an iSee™ innovation available in partnership with GSP, has the unique feature of a clear glass front for high product visibility. Available in 18 or 50 gallon versions, it can keep product cold for up to 48 hours, and includes an easy-to-use drain and spigot. Combined with sturdy signage hardware, the Transparent Cooler is ideal for introducing new products without having to cut into your existing set – making product launch easier to execute and provides product specific sales lift.

The Transparent Cooler can be customized for your brand. The lid and side panel insets are smooth, made to accept permanent or temporary decals. The cooler can include signage for closed and open operation providing two creative ways to merchandise new products. The trolley signage clips on for easy attachment and removal, and the heavy-duty struts are built to last year after year, open after open.



Copyright © 2013 GSP, Inc. All rights reserved.