McDonald’s POP Advertising

GSP Investigates – What They Are Currently Doing

As the trend to expand foodservice operations and increase fresh food offerings at convenience stores continues, c-store retailers are finding themselves competing more and more with the QSR industry. Steven Cohen, GSP’s Vice President of Design Services, and some of his team members, visited some recently renovated McDonalds to take a look at their POP advertising, to see what types of signage they are using and what new trends or innovative techniques they have incorporated. Here’s the result of their findings... FULL STORY

Creating Brand Standards Guide for Style Consistency

The visual vocabulary of your brand

Brand Standards Guides enable retailers to offer their employees an easy to read reference on how to represent their brand internally and externally. A complete Brand Standards guide not only lists the corporate colors and correct font… it provides samples of how to represent your brand in your advertising, in your internal communications and in your website. To make sure that your brand standards guide is complete and effective, we recommend following three simple steps... FULL STORY

Retailer Focus: M Local

Expanding English Food Retailer Focusing on Convenience and Fresh

M Local, the new convenience offering by the UK supermarket chain Morrison’s, has five current locations, with plans to open 70 more by the end of 2013.

The first 3,000 square foot M Local store was launched last year in West Yorkshire. The intent of the new store concept was to address recent research that show UK shoppers are regularly disappointed in the freshness, range and price of convenience store products by focusing on affordable fresh food... FULL STORY

Industrial Design Spotlight: Foodservice Kiosk and Handago

Kiosk for highlighting menu specials; Handago for indoor/outdoor display

Drive traffic to your food areas with an attractive Foodservice Kiosk—available in a multitude of finishes. Use the kiosk to promote new pricing changes, food offerings or monthly specials in various locations of the store. The kiosk helps to shorten overall traffic time by providing a menu where people wait in line.

In addition to driving traffic, kiosks can help to reinforce brand/positioning and improve speed of order process, customer satisfaction and overall sales. And, these quick change kiosk help you react quicker at the store level with pricing or menu changes, providing additional support to the store menu systems... FULL STORY