Advertising at the Pump

Advertising at the pump has evolved from plain, standardized signs to a wide variety of eye-catching sign types that catch the consumer's attention. These sign types are designed using interesting shapes and sizes that optimise the space you have to get your message to your pump traffic to drive them into the store. Focusing on food service items as well as other inside the store products will not only increasing your revenue, but make your stores even more convenient to your customers, making you the one-stop-shop they are looking for. The following are a few ideas to use as inspiration:

Pump Sider V1(3 dimensional)
This coroplast sign (plastic corrugated) adheres to the side of the pump using foam tape. It is scored in the middle to form the shape of a "V". This can also be done as a die cut shape as seen in the picture above.

Pump Sider V2
Plastic sign with removable adhesive on the back side. It is placed on the side of the pump.

Pump Sider V3
Plastic channel applies to side of pump with foam tape, no drilling. The channel acts like a hinge to flex with wind. The inserts are easily changeable and printed on 40 or 60pt styrene.

Mini Pump Frame
Adheres using strong foam tape. Inserts are easily changeable and can be printed on thin, inexpensive styrene. Applies to inside left or right of MPD unit. Can be heat bent on either side.

Pump Egg
Universal sign with double stick foam tape on the back for an anywhere application, usually front of pump unit.

Curved Side Pump
Channels installed on left and right side. Inserts are printed on styrene (a bendable plastic), and larger than the width, making it bow and giving a 3D curved look.

Nozzletalker
Made of high-quality, durable vinyl that fits securely over conventional and vapor recovery nozzles. The nozzletalker installs in seconds without disconnecting the nozzle from the hose.

Squawker
Squawker frame fastens to pump hose. Inserts can be printed on inexpensive material and are easily changeable.

Street Graphics
Applies directly to concrete. Customers can walk on them, they can get wet. Attracts customers' attention while standing at the pump or walking through the door. Typically lasts three or more months.

Crind Topper
This sign either fits into a small frame that is installed on top of the pump or it can be produced on plastic and heat bent with foam tape for installation.

MPD Frame
Frame is installed by store level employee to create a consistent and clean look across stores.