Clearwater, FL, January 3, 2012 – GSP, a leading provider of retail services, announced today that they have entered into an agreement with Thorntons to provide point of purchase solutions and management services for all their stores.
"We selected GSP because of their years of expertise in delivering the highest quality, lowest cost POP marketing and software management solutions that deliver store level results," said John Zikias, Vice President of Marketing. "As a leader in innovative POP concepts, we will look to them for new ideas that can be implemented in not only the stores we are building but in the existing ones that will be remodeled in the coming year."
"Providing the lowest cost POP program means providing retailers like Thorntons' peace of mind with our Auditable Pricing Grid as well as new, creative and unique retail solutions to improve POP and marketing effectiveness," said Kevin Farley, GSP's VP of Marketing and Technology. "We are very happy to have the chance to work with the team at Thorntons."
GSP's POP services and solutions include POP engineering, print, fabrication and fulfillment services with 99.8% accuracy rate (based on 1 million pieces per month), local account support, logistics and budget management and store-specific POP placement guides. GSP’s software management program POPManager® turns each POP program into a site specific marketing campaign – ensuring that retailers only pay for the elements used in the stores.
Both Thorntons and GSP are focused on minimizing the overall environmental impact of the various POP elements, while continuing to improve the level of service to Thorntons’ customers. Both companies are excited about the direction for the future and look forward to forging the new relationship over time.
Founded by Kentucky native James H. Thornton in 1971, Thorntons Inc. is one of the leading independent gasoline and convenience chain retailers in the U.S., currently operating throughout the Midwest under the brand name Thorntons. With over $1.7 billion in revenue, Thorntons is one of largest privately held corporations in the Commonwealth of Kentucky. Headquartered in Louisville, Kentucky, Thorntons operates 165 gasoline and convenience stores, car washes and travel plazas in five states: Kentucky, Illinois, Indiana, Ohio, and Tennessee. Thorntons distributes its petroleum products through its wholly owned Thornton Transportation Company and operates a river bulk storage terminal in Louisville. In 2011, Thorntons was named "Convenience Store Chain of the Year" by Convenience Store Decisions Magazine, and named one of the Top Workplaces in Kentucky by the Courier Journal newspaper. For more information visit www.thorntonsinc.com and follow us on Facebook at www.facebook.com/thorntonsinc and Twitter at www.twitter.com/thorntonsinc.
GSP helps consumer facing businesses transform their growth strategies into store-level results. Our site intelligence software optimizes planning and enables flawless store-specific retail execution. Our survey services ensure that retailers know the details of every store to improve capital expenditure decisions, store understanding and store support. Our design team provides award-winning graphic and industrial design solutions tailor made for retail results. And our point of purchase management team leverages expertise in design, production, fulfillment and data management to maximize return on in-store marketing efforts. We make retail better. For more information, visit www.gspretail.com.
Contact: Marketing - GSP