Clearwater, FL - July 29, 2010 –GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, today announces that The Pantry, a convenience retailer operating 1,642 in 11 states across the southeast, has re-launched a coffee campaign designed, produced and distributed by GSP.
“Without GSP’s dedicated team and focus, we could not have delivered on the quick turnaround that was demanded and provided!” says Robin Vaughn, Category Manager, Marketing, for The Pantry, “Our coffee re-launch in the Raleigh market has started off in the best way possible and GSP’s creative teams did a fantastic job.”
The Pantry decided to re-launch the coffee and came to GSP to develop new creative design. The campaign has successfully reintroduced their “New Great Tasting Coffee” in one of their markets. Plans are now underway to deliver this re-launch to the rest of the markets in the near future.
“It was a great project for GSP,” states Steven Cohen, Director of Creative Services at GSP Marketing Technologies. “It was an opportunity to showcase our creative and branding capabilities and get the project completed in a very short amount of time.”
GSP’s Creative Services department focuses on providing “brand functional” designs. With expertise from both creative and industrial designers, GSP provides retailers a single source for creation of new and re-image branding projects that help to improve and create a new in-store experience for consumers.
To view more details on how GSP helped The Pantry re-launch their new, great tasting coffee, please click here.
About The Pantry
Headquartered in Cary, North Carolina, The Pantry, Inc. is the leading independently operated convenience store chain in the southeastern United States and one of the largest independently operated convenience store chains in the country. As of June 10, 2010, the Company operated 1,642 stores in eleven states under select banners, including Kangaroo Express(R), its primary operating banner. Visit them on the Web: http://www.ThePantry.com.
About GSP Marketing Technologies
GSP Marketing Technologies, Inc. (GSP) is the leader in strategic marketing at the point of purchase. For more information, visit www.POPManager.com.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.