Clearwater, FL - August 1, 2005 – GSP Marketing Technologies, the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, today announced that Speedy Stop Convenience stores, an operator of over 100 convenience stores in throughout South, Central and East Texas, has implemented GSP's POPRender™ to ensure accurate store-level execution of Speedy's POP marketing program. For each promotional period, Speedy will use POPRender™ to generate a 100% store-specific illustration of each site that includes the exact POP shipped to the store, displayed in the exact locations defined by category managers.
GSP's POPRender™ simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that include POP marketing materials for a given sales period. Through a drag-and-drop interface, POPRender™ enables users to create renderings of various store facings (storefronts, pump locations, vault doors, and food service areas) and position POP to be displayed in those areas. POPRender™ then marries store-specific facings with current promotional data to generate 100% store-specifc and promotion-specific POP placement guides. POPRender™ even considers more permanent signage and "rollover" promotions which run for extended periods of time. The end result is a store-specific "POP Roadmap" that store personnel can easily understand when they install their promotional POP.
"POPRender will allow Speedy Stop to tailor its marketing plan for each individual store, while reducing concerns about executing plans properly at the store level." said Greg Dorian, South East Regional Manager for GSP Marketing Technologies Inc.
GSP specializes in helping C-store marketing professionals to increase store sales by tailoring POP programs to the specific needs of each retail location. In addition to tools such as POPRender™, GSP also offers solutions such as POPManager™, a web-based point-of-purchase management tool that translates promotional data into store-specific marketing plans. GSP's innovations in POP Management enable C-store marketers to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.
About Speedy Stop Convenience Stores
Headquartered in Victoria , Texas , Speedy Stop was founded by owner and CEO, Clifton Leo (Cliff) Thomas, Jr. in 1983. Speedy Stop owns and manages over 100 locations throughout South, Central and East Texas.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836