Clearwater , FL , July 27, 2005 – GSP Marketing Technologies Inc., the leading provider of Point-of-purchase Marketing solutions for the convenience retail industry, announced today that Sheetz, a PA-based convenience store chain with more than 300 outlets, will use GSP's Shelfscape™ system to assist in the implementation of their store-specific cigarette merchandising plan. GSP's Shelfscape™ software will import store-specific planograms for each of Sheetz 300 locations and automatically generate 100% store-specific reset layouts and shelf tag sets for their cigarette backbars.
"GSP has really come through for us on this project," said Jerry Weger, Tobacco Sales Director for Sheetz. "GSP cut our turnaround time in half, while simultaneously moving us from a generic planogram process to a store specific planogram structure. We now have 300 stores with 300 different planograms, and GSP has maintained our high standard of quality despite a change in print process. And all this for less money!"
GSP's Shelfscape™ generated shelf tag sets will be organized to match the layout of each cigarette backbar, simplifying backbar resets and reducing risks of out-of stocks. GSP will produce labels directly from Shelfscape™ generated files to reduce lead times and production costs.
GSP specializes in helping C-store marketing professionals increase store sales by tailoring marketing programs to the specific needs of each retail location. With tools such as POPManager™, a web-based point-of-purchase management tool, and POPRender™, the first application to generate 100% store-specific POP placement guides, GSP enables C-store marketers to run highly-sophisticated POP programs that remain under budget and free of store-level execution issues.
"More and more retailers are following Sheetz's lead into store-specific merchandising strategies," said Paul Neuhoff, Chairman and CEO of GSP Marketing Technologies. "GSP is very excited to work with an industry leader like Sheetz on developing the solutions needed to execute these strategies at the store level."
About Sheetz Convenience Stores
Sheetz is one of the convenience store industries most recognized chains, with over 300 stores in the mid-Atlantic/North East region of the United States . In 1994 and 1995 Sheetz, Inc. was named "Convenience Store of the Year" and inducted in to the Convenience Store Hall of Fame. Most recently Sheetz, Inc. is listed at number 109 in the Forbes 500 List of Top Private Companies.
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836