Quick Chek implements GSP's POPRender™ to improve store level execution

Whitehouse Station, NJ – October 29, 2009 – GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, today announced that Quick Chek, an operator of more than 120 stores throughout New Jersey and southern New York, has implemented GSP's POPRender™ to ensure accurate store-level execution of Quick Chek’s POP marketing program. POPRender™ is a powerful, visual tool that will enable Quick Chek to plan and implement in-store sales plans and ensure they are effectively communicated at the store level.

 

”Quick Chek wanted to be able to communicate more effectively with our stores, and GSP’s POPRender™ made that possible”, says John Schaninger, Vice President of Sales and Merchandising. “By using store specific POP guides, Quick Chek can communicate complex marketing programs in a very easy to understand manner, making execution significantly easier.”

 

GSP's POPRender™ simplifies execution of complex marketing plans by automatically generating store-specific illustrations of each site that include POP marketing materials for a given sales period. Through a drag-and-drop interface, POPRender™ enables users to create renderings of various store facings (storefronts, pump locations, vault doors, and food service areas) and position POP to be displayed in those areas. POPRender™ then marries store-specific facings with current promotional data to generate 100% store-specific and promotion-specific POP placement guides. POPRender™ even considers more permanent signage and "rollover" promotions which run for extended periods of time. The end result is a store-specific "POP Roadmap" that store personnel can easily understand when they install their promotional POP.

 

About Quick Chek
Carlton C. Durling founded Quick Chek in 1967 as an extension of his established dairy business, Durling Farms. Quick Chek has grown from its very first location in Dunellen, N.J., to its present position as a premier chain of food stores in the state. Today, we remain a privately held, family-owned firm, operating more than l20 stores throughout New Jersey and southern New York, and employing more than 2,400 team members that provide the ease of shopping associated with convenience stores, together with a more expansive range of products and services delivering better values to the customer.

 

About GSP
Marketing Technologies GSP Marketing Technologies, Inc. (GSP) is the leader in strategic marketing at the point of purchase. For more information, visit www.POPManager.com.

 

Contact:
Krista Brechner, Marketing Coordinator - GSPMarketing Technologies, Inc.
Email: krista.brechner@POPManager.com
Voice: 727-532-0647 ext. 5836