Clearwater, FL – April 23, 2010 –GSP Marketing Technologies (GSP), announces the latest release of their interactive, online ordering software suite, POPInteract™ version 2.0. Enhancements were made to update and improve the handling of creative files and improve the overall user experience. POPInteract™ provides retailers with direct access to store profiles, order details and shipment tracking information to handle manage marketing campaigns.
POPInteract™ version 2.0, has new features to help streamline the flow and increase speed and efficiency of ordering POP and distributing to stores such as:
• On-line art approvals – retailers can now approve or provide feedback directly to the artists on all art within the system
• Creative history tracking – retailers have access to the history of each creative request within the system. This empowers the user with a direct history of each item in the system, follow its progress and view each version of completed art
• Projects – retailers can now create and share a Project Folder. Projects can contain any combination of art files for a specific campaign or special project. Projects are separate from orders or other system structures and allow retailers to combine art into logical groupings for further review and sharing across their company.
“We are constantly finding new ways to make it easier for our clients to manage complex marketing campaigns and improve execution at the store level,” said Kevin Farley, Vice President of Marketing. “The update to POPInteract improves the monitoring of the creative process and begins the first step of our new Projects concept. We are proud to provide our retailing partners with this and upcoming POPInteract updates”
About GSP Marketing Technologies
GSP Marketing Technologies, Inc. (GSP) is the leader in strategic marketing at the point of purchase. For more information, visit www.POPManager.com.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.