CLEARWATER, FL — September 10, 2009 — GSP Marketing Technologies (GSP), the leader in strategic marketing at the point of purchase, is pleased to announce that its Florida plant acquired the Nexus RIP (Raster Image Processor) to add to its repertory. The new RIP will produce better prints in less amount of time for GSP’s extensive client list.
The Nexus RIP is an industry leading output device that produces better color reproduction and higher fidelity print by producing screens that have improved highlight smoothness, expanded color gamut and give better ink transfer in solids - for crisper solids and reduced ink usage. In addition, this new RIP increases productivity by automating tasks, such as imposition, that prior were left to a human operator. This eliminates errors and the amount of time it takes to process the images.
GSP has implemented this new printer to expedite the printing of their client’s promotional POP and specialty printing projects. In addition, the new RIP process improves GSP’s overall scalability, allowing GSP to add film output and digital devices as the company grows.
“GSP is always looking to set industry standards that are high,” says Elaine Scrima, GSP’s Director of Production / Customer Support. “The new process will continue to push our production costs lower and increase the value we offer to our clients.”
About GSP Marketing Technologies
With over 30 years of experience in managing marketing programs, GSP Marketing Technologies, Inc. (GSP) offers customers a vertically integrated marketing solution that includes marketing database management, site data management tools, POP engineering services, creative design, print production, logistics management, retail branding, compliance management and campaign / category effectiveness management. Leading retailers and consumer products marketers rely on GSP’s technology to maintain best-in-class marketing programs.
Krista Brechner, Marketing Coordinator - GSP Marketing Technologies, Inc.
Voice: 727-532-0647 ext. 5836